We live an hour away, so we’ve gone many times since moving to Southern California. But this visit was extra-special.
We stopped in the store on the way in to buy him a Mickey shirt and the clerk asked “Are you celebrating a special occasion?”
We walked out with a giant button that said “Happy Birthday Harvey”, which my 5-year old wrapped in an adult body was pleased to wear with pride.
It started at the entrance—when greeters said “Happy Birthday Harvey”. And then Mickey himself was there to pose for a picture with the birthday boy (Mickey doesn’t speak, but his handler certainly did). All day long and well into the night, employees—cast members—and random guests smiled wherever we went and wished him “Happy Birthday Harvey”.
They made him feel—amidst thousands of other guests—special. Like his happiness and enjoyment mattered. He was beaming all day long.
The marketer in me was mesmerized.
Because isn’t that what we are all after? To give your client an experience he will remember forever and that bonds you even more tightly?
It’s got to be built into your DNA. To be so much a part of you, that it’s a natural extension of your relationship.
The late Tim Russert (a big family guy) gave onesies embroidered with the name of their newborn to all his friends and colleagues.
My virtual assistant—known for her deep enmeshment in the lives of her clients—sent me flowers on the first anniversary of our working together.
A search consultant gave every candidate he placed a “wonder book” to capture each time they asked themselves in their new job “I wonder why they ____”.
The beauty of inspiring personal brand love is that it doesn’t need to be—indeed shouldn’t be—complicated.
It’s from your heart to theirs.
Go for the love.
Like what you see here? Head on up to that pink bar to sign up pronto and I’ll deliver my weekly insights directly to your in-box.