Do You Feel What I Feel?

Emotion sells. Marketers since Mad Men know this: people buy based on how you make them feel.

Add social media to the mix and the question becomes: how do I inspire someone to watch my video or read my take on an issue AND pass it on to someone else?

Turns out it’s easier than you might think. According to researcher Jonah Berger, author of this Wall Street Journal article, the key is triggering the most arousing emotions, such as awe, fear, even anger. “We don’t want to share facts—we want to share feelings”.

Because when we’re aroused, we’re much more likely to pass on information. It’s tribal. It’s what makes videos go viral and books fly out the door. And, it leads clients to your doorstep.

So before you hit “send”, ask yourself: am I making them feel what I feel?

p.s. I’ll be off marrying the man of my dreams next week. See you on the 31st!

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10 Responses to Do You Feel What I Feel?

  1. Kevin Myers says:

    I’m feeling it Rochelle! Successful marketing is all about emotions…sell the sizzle no the steak!

    Best of luck on the big day…I’m sure it will be “unforgettable”!


  2. Thanks Kevin! Sizzle it is….

  3. Katie Stroud says:

    Congratulations, Rochelle! All the best on your big day!

  4. Elaien Varelas says:

    Rochelle! Best wishes and congratulations to the dream man!

  5. Lorri Greif says:

    warm wishes for a wonderful life with your dream-guy. it’s all about feelings.

  6. dogear6 says:

    Congratulations! I’m happy for you.


  7. Tom Napier says:

    I know its not proper or appropriate to congratulate the bride, so I will wish you all the best for your wonderful day.

  8. Thank you so much Katie, Elaine, Lorri, Nancy and Tom! I am smiling ear-to-ear from all your best wishes….

  9. So happy for you! Look forward to hearing more when you return.

  10. Corey Bearak says:

    Wishing unforgettable happiness.  I am sure that this song applies from the man of your dream’s perspective: Kind Woman.

    As to the post at hand it makes me recall Peter Frampton’s Do You Feel Like We Do.

    This post is so on point.

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