Discover Your People

Ever felt like you were walking in a wind tunnel when you’re talking with a potential client?

He’s all about the cost and isn’t up for exploring the awesomeness that collaboration with you can create. She is more focused on namedropping and buzzwords than getting a workable solution.

You try valiantly to connect, but you know it’s gonna fizzle. And if you’re being totally candid, you want it to die, because you know the best you can do with wind tunnel folk will be ho-hum.

They are not your people.

Your people crave your brand of pure magic. They seek it out, they recognize it, they appreciate it and they pay for it.

Your best work—of the high-flying, world-changing, awe-inspiring variety—will always be with your people.

Here are a few clues to recognize them when they come into your orbit:

They send an inquiry email (or maybe a voicemail) and it just sparks something within you. It’s witty or warm or intriguing. They resonate—you want to know more.

When you speak with your people, you’re in your genius zone. You’re at your best, focused, connected, brilliantly in service. There is no place you’d rather be at that moment.

When you meet, something magical happens. You start to share ideas and—poof!—alchemy. You may even have a physical reaction—the little hairs on your neck stand up or you get goosebumps.

It’s the feeling you get when you’re jamming with these folks that makes them your people.

Make seeking them out a part of your job, of your daily life. Surround yourself with them as clients, advisors, alliance partners and, of course, friends.

It will change your work AND your life.

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