Can Mutual Weirdness Be A Marketing Technique?

“We are all a little weird and life is a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.”—Dr. Seuss

This is not unlike how we attract (and keep) our best clients.

We match our small (or big) weirdnesses and together we are better than either would be solo.

Which is yet another argument for building our weirdness into all that we do.

But when you’re paid for your left brain smarts, vulnerability and poignancy do not come naturally as a marketing technique. Showing ourselves as human seems, well, wrong somehow.

But it’s what attracts the right people—clients included—into our orbit.

I once posted a piece “What Do You Suck At?” And followed it up with a video version.

In both, I freely cop to my shortcomings. My weirdness if you will. Not only did it attract an unusually high number of hits, it directly delivered two new clients—one from each post.

Mutual weirdness works.

Zuckerberg and Sandberg. Yogi and Boo-Boo. Penn & Teller.

Think about that. Are you letting a little weirdness hang out so your compatibles will discover you?

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