Could Your Authority Business Use Another $137,000 This Year?
- September 8, 2021
- Posted by: Rochelle
- Category: Fees + Revenue, Running Your Business
I know—that headline sounds a little out there, but give me a sec to make the case for “found” revenue.
Every year, just after Labor Day in the U.S., I remind you about the 100-day sprint that is on from now through the start of the holidays and whether sending the magic email to a client or two makes sense for you.
Because now is the perfect time—when clients and prospects are coming back from their summers, freshly engaged in their work—to close the loop on outstanding projects.
The magic email (which I’ve reproduced below) is a simple, non-emotional way to get closure on any open items—proposals, half-finished projects—that have been lingering over the year.
It gets results—often restarting work you’d worried would forever stay dark—but “Carmen” took it to a whole different level. Her client, a recognized name in their field, had $137,000 of the budget they’d committed to her still waiting to be used.
So Carmen sent the magic email and BOOM! Said client not only re-engaged and paid the entire amount due, but pulled back on scope so Carmen had to do far less than she’d anticipated.
Five minutes of her time sent $137,000 to her bottom line—not a bad exchange of time for money.
OK, maybe that’s on the extreme edge of what you think you might close from the magic email—but isn’t it still worth giving it a shot for any client project sitting in limbo?
If nothing else, you get the psychological closure of closing the loop and moving forward. And even more likely, you get the answer you were hoping for.
Here’s the magic email:
Subject: Closing The Loop
I haven’t heard back from you on [project/opportunity] so I’m going to assume you’ve gone in a different direction or your priorities have changed.
Let me know if I can be of assistance in the future.
Try this: take inventory of your open proposals and stalled projects and draft a magic email for each. See how it makes you feel to contemplate hitting SEND.
I’m betting you feel not fear, but relief at the idea of letting your attachment to this go.
And then send the email.
Let’s see how much we can add to your 2021 bottom line…
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