When Is The Copy Better Than The Original?
- December 7, 2009
- Posted by: Rochelle
- Category: Marketing + Selling
We all strive to be originals. The one that others want to copy. But can the copy ever surpass the original? You betcha. Consider this: Cher, live in Las Vegas. Then, just an hour later, “Divas” featuring a Cher impersonator. Can you guess who was better?
Yep—the imitator by a long-shot. Which got me thinking: what might make a copy BETTER than the original?
You take a flaw from the genuine article—and make it your calling card. While Cher was behind the curtain making uncountable costume changes, her impersonator was out in front, building a fan base.
You make it about content, not just window dressing. Cher looked bored in a series of Bob Mackie gowns while her counterpart (still looking every bit the diva) belted her songs out like her life depended on it.
You forge new territory vs resting on your reputation. Cher often simply stood and sang a few bars from her hits while her impersonator led energizing dance numbers with her back-up dancers.
Would I go to another Cher performance? Not a chance. The moral of the story: An original who loses her edge can command an audience (and premium fees) for a limited time only. But a “copy” who has found a better niche can steal the show.