Positioning vs. Branding

Marketers toss out terms like positioning and branding, but what do those really mean? And more importantly, how can you use each effectively to grow your authority business?

We first tackle positioning (since you can’t brand yourself or your firm effectively until you’ve claimed your market position) and then segue into branding.

Join Jonathan and me here as we describe how to know which you need when, stories, actions and visuals (the essence of aligned branding) and the power of consistency in advancing your positioning, branding and authority.