Positioning For Soloists

Last week we had a no-holds barred chat with author/tech product positioning expert April Dunford. If you haven’t caught it yet, you’ll find it here (don’t miss her explanation of her own journey building an authority business).

But we thought there was still more to cover—like for instance, how do you position people (vs. products), especially soloists?

Listen in as Jonathan and I walk through April’s ten-step positioning process, zeroing in on your point of view, your experiences and your clients’ alternatives (a new way to think about your “competition”).