Heck Yeah Headlines
When your ideal client lands on your website, you want them to shout “heck yeah!” because you’re speaking right to them.
So this week, Jonathan and I tackle “heck yeah!” headlines:
What your website is for.
Who your website is for.
What you want to happen in the first second a visitor lands on your page.
The importance of knowing the language of your ideal buyer.
What to do if niching down on an ideal buyer feels too risky.