Five Ways To Specialize

Jonathan and I have spoken frequently about the importance of specializing—niching—in both building your authority and growing your business.

We’ve fielded so many questions about how to specialize, that we decided to devote this episode to an in-depth look at the five ways most solos decide to niche.

Listen in here as we describe the pros and pitfalls of each approach; the kinds of business models and service offerings that tend to lend themselves to each; and how to decide what will work for you.