Tag Archives: business model
Why Is Your Brand As A Consultant Important?
I learned the true value of a distinct consultant brand AFTER I left one of the global giants to build my first firm. We positioned ourselves as the funkier alternative to the big boys: filled with mastered degreed refugees who’d … Continue reading
Why I Stopped Asking For Referrals. Should You?
When I first moved to Los Angeles, you could count all my local contacts on both hands and still have plenty of fingers left over. So I joined a networking group chock-full of potential referral sources and made a conscious … Continue reading
Picking The Right Business Model
One of the first questions I ask new clients is about their business model: how do you make money right now? Answers run the gamut—services, products, books, speaking, retainers, project fees, hourly/daily rates, leveraged services by team members. But it’s … Continue reading
Seven Moves To Rev Up Your Consulting Business For 2017
It’s never too early—or too late—to fire up your consulting business for 2017. Here are seven moves you can make right now to position yourself for the work, the clients and the revenue you deserve. Revisit your business strategy. What’s your … Continue reading
Should You REALLY Work On Retainer?
When you’re running a consulting or advisory business, a handful of stellar retainer clients can change your life. You can concentrate on producing big results without constantly chasing new clients or new projects. You can hire associates and leverage your … Continue reading
Focus On Your Magic Zone (And Outsource Everything Else)
What if you could spend the vast majority of your day doing exactly the work you adore? The kind where you lose track of time, while tapping into your special talents and passions: your magic zone. Chances are, this is … Continue reading
Are You Running A Practice Or A Business?
A practice depends—deeply—on you. Consulting, delivering services to clients, even writing books and delivering speeches. A business on the other hand, is about much more than your presence. You can use all of the tools of a practice, but add … Continue reading
Three Steps To Getting Yourself Book-Ready
At some point, pretty much every independent consultant or subject matter expert starts mulling over whether they should write a book. They often spend the most energy on their title and theme—and it’s not unusual to spend months or even … Continue reading
Why I’m Dumping My Low-End Programs
Like you, every year I take a good look at my business and ask myself some key questions: How did I do this year? (I measure this financially and qualitatively.) What clients and projects would I like to duplicate ten … Continue reading
When Small Beats Big
We are hard-wired to believe bigger is better. Especially when it comes to building an audience for our work. 100,000 Twitter followers or an email list north of 20,000 feels much more impressive than a few hundred believers in your … Continue reading
