Tag Archives: books

The Eight Influential Books (For Consultants) I’ve Read This Year

Like you, I read. A lot. If I’m being 100% candid, a goodly share of my reads are thrillers—think John Sandford (Lucas Davenport and Virgil Flowers), Lee Childs (Jack Reacher) and Michael Connelly (Harry Bosch). The more (smart) action the … Continue reading

What’s Twitter Worth To You?

Not everybody loves Twitter. I get that. But even if you’re not currently in the Twitterverse, stay with me for a moment. Because there is something for your business in Twitter if any of these statements are true: Your sweet-spot … Continue reading

Becoming A Thought Leader

“Thought leader” is almost never a formal title. It’s the label your peers or the media might attach to you when they deeply respect your viewpoint in your area of expertise. You can be a thought leader in a profession—like … Continue reading

Three Steps To Getting Yourself Book-Ready

At some point, pretty much every independent consultant or subject matter expert starts mulling over whether they should write a book. They often spend the most energy on their title and theme—and it’s not unusual to spend months or even … Continue reading

When Small Beats Big

We are hard-wired to believe bigger is better. Especially when it comes to building an audience for our work. 100,000 Twitter followers or an email list north of 20,000 feels much more impressive than a few hundred believers in your … Continue reading

What You Need To Do Before Writing Your Book (Or Selling Consulting Products)

We all know the publishing world has changed forever. The author most likely to snag a publishing deal is the one who already has a name brand and an outsized platform. So what does that mean for YOU? Digital baby. … Continue reading

Seeing Your Work in Living Color

When you sell advice for your living, you don’t always get physical, tangible ways to see how your work played out. Sure, you see your clients’ work or lives change, you see shifts in behavior, fresh results—you know you’ve had … Continue reading

First You Create

“Don’t confuse getting inspired with getting things done. Create before you consume.” Marie Forleo Sheila’s advisory practice was in growth mode. Her big challenge? Devoting the time to build her digital platform to grow beyond her current client base. But … Continue reading

How To Make Your First Business Book Wildly Successful

Advisors, experts—professionals of all stripes—debate (sometimes for years) whether to devote the time and emotional energy to write their first book. So let’s just cut to the chase. If you can answer yes to BOTH these questions, you’ve got something … Continue reading

Should You REALLY Write That Book?

I can’t even count how many times I’ve been approached by would-be authors with a book idea, looking for feedback on how it could build their brand. We’re talking about “experts”: the consultant, researcher, niche-master. (Note: this advice is NOT … Continue reading