Making LinkedIn Work For You with Sarah Greesonbach
You watch a handful of master connectors on LinkedIn in your space, wondering if maybe it’s time to step up your post-it-and-run routine. I’ve been inspired by LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach who shares how she uses LinkedIn to grow her business and relationships.
We cover a lot of territory:
How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.
Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.
Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.
How to rev up your LinkedIn machine without having to prove how smart you are (or spend every waking hour working at it).
A few sample prompts to re-think how to humanize your LinkedIn posts.
LINKS
Sarah Greesonbach Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
A FEW OF SARAH’S PLAYFUL SOCIAL PROMPTS
-
- What event or milestone can you celebrate that very few others can celebrate?
- What do you wish you knew about your craft or profession 6 months ago? What about 10 years ago?
- What’s a special geographic/physical location to you, and why?
- What’s surprised you about parenting in a good way?
- What’s surprised you about business or work in a good way?
BIO
Sarah Greesonbach is the founder of the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B marketing.
Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.
BOOK A STRATEGY CALL WITH ROCHELLE
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.
