Are You Creating Evangelists?
- January 11, 2010
- Posted by: Rochelle
- Category: Brand + Design, Marketing + Selling
Recall your favorite glowing, unsolicited introduction to that sweet spot client who needed your help immediately. Nothing quite like it, right? And it so beats the times you felt like you were banging your head against the wall.
To make those referrals a regular event, create your own team of brand evangelists: great people who know you and your work and can’t wait to spread the word.
Some tips to attracting your dream team:
Create white space—a niche that no one else occupies so you get to write the rules and be a true original. Bonus? You also can set your fees in white space.
Be authentic in all things—true alignment builds credibility, trust and connection. Strong attractions are formed when you show them the real deal.
Seek to understand (listen) vs seek to be understood (selling). Knowledge talks, wisdom listens. And we all love to feel heard and understood.
Of course, to attract brand evangelists, you also have to serve as one. Who do you know that deserves a little evangelism?
Great advice, Rochelle.
Having only enjoyed a 100% referral business at a premium fee rate for nearly 20 years, the other thing I do regularly is to mentor a potential evangelist at no charge – giving them the same outstanding service and results as a full paying client would get.
This is very powerful because it gives the evangelist a real experience and demonstration of the massive value you create. This turbo-charges their 'sneezing' motivation and effectiveness.
Best to you, Robin
This is an awesome advise, and is why I love Social Media.
Creative Director/Principal/RE Agent/Student.
"Seek to understand (listen) vs seek to be understood (selling). Knowledge talks, wisdom listens. And we all love to feel heard and understood."
That's great. Simply Wonderfull!!!!
If you are selling, you need customer-like thinking.