Are You Creating Evangelists?
- January 11, 2010
- Posted by: Rochelle
- Category: Brand + Design, Marketing + Selling
Recall your favorite glowing, unsolicited introduction to that sweet spot client who needed your help immediately. Nothing quite like it, right? And it so beats the times you felt like you were banging your head against the wall.
To make those referrals a regular event, create your own team of brand evangelists: great people who know you and your work and can’t wait to spread the word.
Some tips to attracting your dream team:
Create white space—a niche that no one else occupies so you get to write the rules and be a true original. Bonus? You also can set your fees in white space.
Be authentic in all things—true alignment builds credibility, trust and connection. Strong attractions are formed when you show them the real deal.
Seek to understand (listen) vs seek to be understood (selling). Knowledge talks, wisdom listens. And we all love to feel heard and understood.
Of course, to attract brand evangelists, you also have to serve as one. Who do you know that deserves a little evangelism?