2010: Not For Sissies
- January 4, 2010
- Posted by: Rochelle
- Category: Client Relationships, Marketing + Selling
Have you felt it? That collective sigh of relief that 2009 is behind us and a brand spanking new decade awaits.
Now the trick is transforming survival activity into long-term prosperity in a “reset” economy. Clients (like consumers) are buying value, simplicity and results. Is your practice ready for 2010? Ask yourself some key questions:
How deep are my relationships? How likely are your clients, prospects and referral sources to turn to you for help? Need a deeper bench? Start now—relationships are organic and take time to nurture. And don’t restrict yourself to those in your city, area or industry. That’s short-term thinking.
How easy is it to find and know me? Are you leveraging social media effectively for your client/referral base? Are you using the right web tools for your business model? Beware of poo-pooing new technology—you risk coming across as a dinosaur.
What are key clients and prospects saying about us? Do they see you as a key leader navigating a new decade or mired in old paradigms? Ask questions. Find out what’s important and create new ways to work that align your talents with what they need.
Now is the time to act…while your competitors are busy congratulating themselves on survival.