Zig While Everyone Else Is Zagging

When you’re deciding how to adapt your business to the current situation, you’re probably thinking about one of three strategies.

Play it safe—cut back, lie low and wait for things to resolve.

Double down—put all your bets on one of your income streams.

Shift gears completely—because you know changes are coming down the pike (or have already hit).

But here’s the thing.

There can be value in doing the opposite of what the thundering herd is doing. Of zigging while everyone else is zagging.

Begin with this: start making a list of your observations and “what if’s” about the future. When you talk with clients or your pals, get some input. Keep your eyes and your mind open.

A few zigs may just present themselves.