You’re Not Supposed To Be For Everyone

When your email list is in its earlier stages, every unsubscribe feels personal—even more so when a particular post sparks a few of them.

While it’s good practice to be aware of your list’s reaction to your content, not all unsubscribes are bad.

In fact, sometimes your more polarizing emails can lead to both tighter bonding with your core tribe and a hasty exit of the periphery at the same time.

That’s because strong brands—which include a decisive point of view—both attract and repel.

And that’s a good thing.

You’re not supposed to be for everyone—double-down on your sweet-spot and ignore the rest.

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