You Do You

A wonderfully talented, personally warm consultant whose specialty dovetails with the current global situation was struggling with how to touch base with his former clients.

His challenge?

His clients are mostly corporate types, some of whom are deeply embedded on the front lines in health care.

He was looking to strike a balance between asking how they’re doing and finding a way to be helpful without pushing his services.

So he ran a few possible email messages past me, but each one felt hollow: like they were written as a template. They felt rather formal and a bit stilted.

“What would you say if you were talking to them?” And the words literally flowed—his style, his brand of caring and service.

“Write that,” I said. “It’s perfect.”

The lesson: you do you. Especially when your clients are reeling from things beyond their control.