The Voice Of Your Authority

If you browse through any of Suze Orman’s books, her distinctive voice comes through loud and clear.

She writes like she’s talking to you (including her trademark asides “Don’t tell me you can’t…”).

That tell-it-like-it-is style has gotten her plenty of critics, but it’s also won her legions of fans that buy her books and products—even an SNL spoof.

Her voice is powerful because it’s authentic—and because it works for her audience.

You have a voice too.

One that becomes stronger when you burrow deeper into your authentic style. And when that voice matches up with your ideal audience…well, you become memorable.

Maybe even unforgettable.

Which means it’s worth developing the voice of your authority until it feels as natural as breathing…