The Value Of Brand
- July 13, 2020
- Category: Brand + BrandingPodcast
We couldn’t resist using the recent moves in Higher Ed (we’re talking about you Harvard) as a jumping off point to look at brand and value.
Join Jonathan and me here to hear more about:
Why the extremes get stronger during massive change and why you don’t want to be in the middle.
The real value of your brand and the experiences you deliver (vs. what you might think they are).
How price aligns with value and the bargaining power of the market leader.
Deciding which experiences and outcomes you want to promote.
The value of being the head or the tail—and why as an authority the head is way more attractive.