Setting Up Your Ecosystem
This week, Jonathan and I tackled a listener question: What’s the best way to set-up a supportive technical ecosystem—website, email, podcast, billing, etc.—for the first time?
We addressed this question strategically and then offered some tactical feedback on various platforms and systems to support your authority business:
Why email is the centerpiece of your ecosystem (hint: it’s your relationship-building device).
Looking for perfection in your systems is a waste of time—find the ones that give you the functionality you need with a small amount of room to grow into it.
Deciding what you want your website to do—and letting that guide you to the right messaging, platforms and technology.
Why SEO rarely moves the needle when you’re selling expertise—and what to use instead.
The systems and software that support building trust and intimacy with podcasts and video.