Getting To Clarity

There is a point on the journey from expertise to authority when everything just starts to click.

The origin story you struggled with starts to tell itself. You speak with a voice that serves as catnip to your ideal audience. You design programs, products and services that align with your message and fund the mission (and then some).

You get exquisitely clear and your audience starts flocking to you.

The challenge?

Not losing heart before you get there.

You have to keep doing the strategic and tactical work of zeroing in on your niche, your message and how you can serve your audience in a successful, sustainable business.

Pretty much no one pops out of the oven fully baked—we’ve got to experiment, fail sometimes and experiment some more.

The key is to keep going…

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