“We are all a little weird and life is a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.” Dr. Seuss
Compatible weirdness is also how we attract (and keep) our best clients and it’s also a tool to build authority.
With clients and buyers, we match our small (or big) weirdnesses and together we are better than either would be solo.
With building authority, the small weirdnesses are what make us stand out from a sea of people with similar messages.
Which is yet another argument for building our weirdness into all that we do.
“Weirdness” might include:
Your talents—maybe you’re a wiz at dealing with Type A narcissists or you make a mean martini.
Your humanity—you give glimpses behind the shiny curtain where your life and work aren’t perfection, but sometimes gritty and hard-fought. (Now’s an excellent time for this one.)
The things you suck at, because when you cop to your shortcomings, it makes your talents sparkle even more.
Your passions—for Marie Kondo-ing anything in your vicinity, to quoting Game of Thrones lines to tossing off baseball stats.
You don’t share your weirdness—your uniqueness—to make it all about you.
But you share enough that no one will mistake you for one of your competitors…