Being Ridiculously Reliable

What can you be counted upon—to always, always deliver?

What do your clients and your tribe know, in the very deepest sense, that they can rely on you for, no matter what else is happening on the planet?

Maybe it’s how you buck the established order to make change or the unusual depth of your research or that you stick to an unerring vision for the world you want to create.

It’s something that is so much a part of your DNA that it’s unthinkable not to strive for it every single day.

It almost doesn’t matter what you choose, just that you’re willing—excited even—to be ridiculously reliable for it.

Because reliability is one of the ways we decide whose authority to believe.

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