The Experience Economy With Joe Pine

Joseph Pine and his co-author James Gilmore quite literally wrote the book (and coined the term) The Experience Economy.

We invited him on the show to talk about the transition from the Service Economy we’re familiar with to the Experience Economy and what they call the final destination: The Transformation Economy.

Listen in as Joe shares his wisdom (and tells some powerful stories) on transitioning from pure services to offering experiences and transformations, why work is theatre and we’re all actors, and how to stage and price transformations.

p.s. The best books + interviews are those that keep you thinking long after they’re over. Joe delivered on both…


“We only ever change through the experiences that we have.” –JP

“Understand that embracing theater as a model requires zero capital or equipment. It just requires understanding that you’re onstage.” –JP

“Acting is simply being intentional about everything that you do.” –JP

“With transformations, the customer is the product. The inputs you do, the activities you do, the functional things that you do, the whats – don’t matter unless the customer achieves the aspiration that they want.” –JP

Joe’s Bio

Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.

In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work is a Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

Related Links

Joe Pine
The Experience Economy
Strategic Horizons
Joe on Twitter


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