The 100-Day Sprint
It’s that time of year again—your clients and buyers have put their kids in school, there’s a new briskness to the air and they are jonesing to get things done before year-end.
Which is why Jonathan and I dedicated this almost Fall episode to re-engaging your clients and prospects who went silent over the summer:
The magic email to send when you want to get a go/no go on a proposal that’s gone dark (and why triggering FOMO can be exactly the right move).
Sending cold outreach that avoids the stench of desperation (and a sample template you can personalize).
Why you want to lead with the pointiest point of your spear when you’re pitching.
How to intrigue with your ask (hint: a compelling call to action), while still being exquisitely clear on WIIFM for your target.