Testing With A Tweet

  • Category: Audience BuildingSelling

Last week’s guest Paul Jarvis intrigued us with how he tested his latest product: it all started with a tweet.

Could it really be that simple? (Hint: it kinda is.)

Jonathan and I unpack the concept—including why identifying the audience for your idea is the most important place to start.


“When I have an idea for something, I’ll just ask my list.” –JS

“What that means for us is that we have no excuse not to test.” –RM

“I’m not saying Facebook ads and Google ads don’t work, but they don’t work that great.” –JS

“I also like when they just shut you down.” –RM

Related Links

Paul Jarvis