Setting Up Your Ecosystem

Setting Up Your Ecosystem

This week, Jonathan and I tackled a listener question: What’s the best way to set-up a supportive technical ecosystem—website, email, podcast, billing, etc.—for the first time?

We addressed this question strategically and then offered some tactical feedback on various platforms and systems to support your authority business:

Why email is the centerpiece of your ecosystem (hint: it’s your relationship-building device).

Looking for perfection in your systems is a waste of time—find the ones that give you the functionality you need with a small amount of room to grow into it.

Deciding what you want your website to do—and letting that guide you to the right messaging, platforms and technology.

Why SEO rarely moves the needle when you’re selling expertise—and what to use instead.

The systems and software that support building trust and intimacy with podcasts and video.

Quotables

“Of this list of things, I don’t think the website is the most important…in a heartbeat, I’d delete my website before I’d delete my email list.”—JS

“Your website is the strategic representation of you out in the world—so what do you want that to look like?”—RM

“Invent your own keywords instead of buying keywords people are already searching for.”—JS

“You don’t have to automate everything—you can start small and then move up…don’t let perfection be the enemy.”—RM

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Recent Episodes:

April 22, 2024

It’s A Wrap!

We have a BIG announcement wrapped in a short episode of The Business of Authority. If you’re a fan, you’ll definitely want to tune in. We talk about where we’re taking the show and how your feedback will impact our next steps.

April 15, 2024

April Dunford – Obviously Awesome REPLAY

When I started reading April Dunford’s book, I couldn’t wait till we had her on the show. In Obviously Awesome, she simply yet powerfully explains the importance of positioning and how to do it. She’s no less fabulous on the show—she not only clarified what positioning is and why it’s important, but she also shared her own journey to her current positioning and niche (hint: it’s wildly successful).

April 08, 2024

The Passion Economy with Adam Davidson REPLAY

You may have heard our guest Adam Davidson on NPR (he co-founded their Planet Money podcast), but his—well, passion—is what he calls “The Passion Economy”. He makes the case—including some mesmerizing stories—that we can create deeply impactful, financially successful businesses from our deepest talents and passions.

April 01, 2024

In Defense of Repetition

How do you get better at anything? You practice. LeBron shoots free throws—Gaga sings scales. Consulting and advisory is no different. Upping your game requires embracing repetition— continually practicing all the elements of your craft and the business skills you need to flourish

March 25, 2024

Genius Zone vs. Productivity

When Louis Grenier of Everyone Hates Marketers called out working in your genius zone as a recipe for burn-out, well, Jonathan and I had to push back. We argue that working in your genius zone is not about being “hyper-ultra-mega productive”, but about working in flow state

March 18, 2024

The Pros And Cons Of An Application Process

Have you considered adding an application process for your service(s), but weren’t sure whether it would help or hurt? Jonathan and I have both used applications for different programs and purposes and we dive into how to make them work for you