Genius Zone vs. Productivity

When Louis Grenier of Everyone Hates Marketers called out working in your genius zone as a recipe for burn-out, well, Jonathan and I had to push back.

We argue that working in your genius zone is not about being “hyper-ultra-mega productive”, but about working in flow state:

Why it’s tempting to conflate productivity with working in your genius zone (and how to think about it instead).

Finding joy in “brain dead” activities (or anything necessary, but not strictly in your genius zone).

The difference between light lift and deep dive genius zone activities.

How to handle resistance to entering your genius zone.

Why you don’t have to work solo inside your genius zone (aka the magic of co-creating).

LINKS

Rochelle | Email List | LinkedIn | Twitter | Instagram

Jonathan | Daily List | Website  | Ditcherville | LinkedIn | Twitter