Location (Mostly) Doesn’t Matter

Location doesn’t have to matter much anymore for your consulting business.

Now, we’ve all got tools and techniques and platforms to build trust on-line with future clients—to build a pipeline that will make your location largely irrelevant.

Tune in here as Jonathan and I show you how (even if your business now is mostly based on in-person encounters) to start translating your experience into an on-line sales and marketing channel.

Quotables

“Going from virtual to in-person or vice versa – I think those are skillsets and the translation to that is a process. You have to do it a little bit at a time.” –RM

“Once you make the shift to operating on the internet, operating remotely, now all of a sudden, not only do you feel like you’ve got one hand tied behind your back, but also you’ve got way more competition.” –JS

“Pick that platform, and then try to make it – when I say conversational, I mean experiential. So it feels like they’re working with you, however that is.” –RM

“I would suggest, if you are the kind of person who is good in person, then maybe video is a good fit for you, or at least audio.” –JS

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Recent Episodes:

April 22, 2024

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We have a BIG announcement wrapped in a short episode of The Business of Authority. If you’re a fan, you’ll definitely want to tune in. We talk about where we’re taking the show and how your feedback will impact our next steps.

April 15, 2024

April Dunford – Obviously Awesome REPLAY

When I started reading April Dunford’s book, I couldn’t wait till we had her on the show. In Obviously Awesome, she simply yet powerfully explains the importance of positioning and how to do it. She’s no less fabulous on the show—she not only clarified what positioning is and why it’s important, but she also shared her own journey to her current positioning and niche (hint: it’s wildly successful).

April 08, 2024

The Passion Economy with Adam Davidson REPLAY

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April 01, 2024

In Defense of Repetition

How do you get better at anything? You practice. LeBron shoots free throws—Gaga sings scales. Consulting and advisory is no different. Upping your game requires embracing repetition— continually practicing all the elements of your craft and the business skills you need to flourish

March 25, 2024

Genius Zone vs. Productivity

When Louis Grenier of Everyone Hates Marketers called out working in your genius zone as a recipe for burn-out, well, Jonathan and I had to push back. We argue that working in your genius zone is not about being “hyper-ultra-mega productive”, but about working in flow state

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The Pros And Cons Of An Application Process

Have you considered adding an application process for your service(s), but weren’t sure whether it would help or hurt? Jonathan and I have both used applications for different programs and purposes and we dive into how to make them work for you