Tag Archives: media

Three Tactics To Win More Clients (Part 2)

Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU. Once you’ve got your message firmly in place for all to see, you are ready to build … Continue reading

What’s Twitter Worth To You?

Not everybody loves Twitter. I get that. But even if you’re not currently in the Twitterverse, stay with me for a moment. Because there is something for your business in Twitter if any of these statements are true: Your sweet-spot … Continue reading

Face It—You May Be Running A Media Company

If producing content—blog posts, articles, videos, podcasts—is a significant part of your marketing, you may well be running a media company. Or at least a media division. And that means you have to start thinking and operating more like a … Continue reading

Isn’t It Time You Got Discovered?

I remember the first time I was “discovered” on-line. It was 2009 and I’d just joined Twitter as a brand-spanking new blogger (@ConsultingChick). I’d been consulting for years, but had built all my businesses on referrals and prior relationships. 2009 … Continue reading

How To Pitch Yourself—And Your Content—To New Media

A year after I started my first company, I got a big lesson in using media. I’d hired a publicist to help us build our authority as experts and—ultimately—bring us new clients. When she asked for my dream goal, I … Continue reading

Three Tactics To Win More Clients in 2015 (Part 2)

Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU. Once you’ve got your message firmly in place for all to see, you are ready to build … Continue reading

Magnifying Your Presence

Presence: that immediately recognizable quality that draws people to you. It’s not about being famous or even handsome or beautiful, but about confidence. Clarity. It’s knowing your value without having to convince everyone you meet. Here are three habits you … Continue reading

3 Actions To Build Your Audience—And Revenue (Part 2)

Last week, I gave you some tips to make sure that your “billboard”—your website—is not only current, but compelling and, well, YOU. Done? Once you’ve got your message firmly in place, you are ready to build out your platform—and make … Continue reading

From Batkid To Haiyan

This (American) Thanksgiving is a time for gratitude. So this week I give you two bookend thoughts in the gratitude and pay-it-forward categories. Batkid and Haiyan. Watching Batkid take over Gotham, aka San Francisco, rekindled the sheer joy of being … Continue reading

Dealing With Imposters and Poseurs

Imposters and poseurs. YOU know they aren’t up to snuff, but somehow, they have built an audience. They get attention. Which means that sometimes they get to drive the conversation with your clients. It can make you crazy. So what … Continue reading