Winning The Scalability Game With Erin Austin
How can you scale as a soloist in the expertise space? You turn your expertise into assets that will work for you. Erin Austin—strategic lawyer and consultant—explains how to increase your revenue and impact by moving from fully customized services to leveraged income streams.
We talk about:
The eight business problems we create for ourselves when we only provide custom services.
The “buckets” of intellectual property and how to think about them in your expertise business.
How to decide which of your ideas make sense to protect and nurture.
Why you want to develop a signature service that only you can provide—and how to get there from where you are now.
A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law to help female founders of expertise-based firms meet their growth goals through the creation of scalable IP-based revenue streams.
Her experience as a lawyer and as an executive—at the intersection of business and the law (including roles as COO and general counsel at IP-driven companies such as Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp)—informs the elevated legal and strategic business advice she provides to her clients. Through her Hourly to Exit podcast and her legal practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth building asset.
In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.
RESOURCES FOR SOLOISTS
10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?
The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).
The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.