Selling For Soloists with Shannyn Lee

Selling doesn’t have to be a grind—in fact it can be a joyful opportunity to help your ideal clients and buyers achieve their vision. That’s the refreshing viewpoint of sales maven and Win Without Pitching leader Shannyn Lee.

We explore:

How to take control of conversations around fees and value (hint: you may need to kick some old baggage to the curb).

Developing selling frameworks that define how you’ll respond in each stage of your buyer’s journey (including how you’ll vet them).

Why you want to be “kind but ruthless” (and exactly what that looks like).

The surprising role joy can play in your selling and marketing efforts.

Using LinkedIn to engage future clients and build relationships—and one winning way to turn “cold” into warm.


Shannyn Lee | Website | YouTube | LinkedIn

Rochelle Moulton Email ListLinkedIn Twitter | Instagram


Shannyn Lee is the Managing Director for Win Without Pitching and an unstoppable force of human empowerment.

She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and size, building and leading their business development programs.

Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win.

Shannyn’s empathetic and encouraging coaching skills have helped her clients translate the lofty Win Without Pitching ideals into real behavioral change with lasting results.


The Soloist Women Mastermind (January 2024) A structured eight-month mastermind with a small group of no more than 12 hand-picked women soloists grappling with—and solving—the same challenges.

10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.


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