Forging Your Own Path with Kris Jennings
Can you build a six to seven figure Soloist business doing the opposite of what “the experts” recommend? Consultant Kris Jennings has created exactly that by forging her own path:
How her “tiny, tiny” email list delivered over $1 million in revenue (and provides a vehicle to nurture key referral relationships).
How she thinks about and serves her list (hint: it’s exactly the opposite of what most every email marketer recommends).
What she does with advice from experts and “gurus”.
How she measures success—and how her metrics have changed as her business matures.
The evolution of her risk-taking philosophy in business—and what elements must be present for her to say an unqualified “yes”.
LINKS
Kris Jennings Website | LinkedIn
Rochelle Moulton Email List | LinkedIn | Twitter | Instagram
BIO
With nearly thirty years of experience, Kris Jennings’ work has helped more than a million people change. From large technology implementations to digital products for Type 2 diabetes, she designs ways to help people take small steps forward.
She has run a consulting and advisory business since 2012 and her clients include Fortune 100 global organizations. She now primarily supports change leaders and project teams. Her first book will be released this fall (2024).
She holds a bachelor’s degree from The Medill School of Journalism at Northwestern University.
Kris and her husband live in Minneapolis, Minnesota with their two delightfully curious, mischievous kittens. She dedicates time each year to bucket list adventure travel with their two young adult sons.
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TRANSCRIPT
00:00 – 00:11
Kris Jennings: To me, it’s not about selling something. It’s about reaffirming the relationship that I have with those past clients, because they’re gonna be the ones that are gonna refer me to other business. And I’m
00:11 – 00:16
: gonna be the 1 that’s gonna refer me to other business. And I’m gonna be the 1 that’s gonna refer me to other business. And I’m gonna be the 1 that’s gonna refer me to other business.
00:16 – 00:56
Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton and today I’m here with consultant Chris Jennings, whose work has helped more than a million people change From large technology implementations to digital products for type 2 diabetes, she designs ways to help people take small steps forward. Chris has run a consulting and advisory business since 2012, and her clients include Fortune 100 global organizations. She now primarily supports change leaders and project teams and her first book will be released this fall. Chris, welcome.
00:56 – 00:58
Kris Jennings: Thanks, Rochelle, it’s great to be here.
00:59 – 01:31
Rochelle Moulton: Well, we’ve had quite an exchange of ideas and conversation about growing a soloist business. In fact, you introduced me to earlier guest Heather Welpley a while back. But the initial spark was when you dropped just this very casual comment about your, and I quote, tiny, tiny email list generating over a million dollars in revenue for you so I’m kind of thinking we should start there but let’s go back just a little bit so you started your firm in 2012. Tell us how that happened How did that
01:31 – 02:10
Kris Jennings: come about? So it’s not the great story of like being excited and leaving the big organization to pursue my dream as a solo opener. It’s actually quite the opposite. I was laid off. A very surprising layoff from an organization that had never done layoffs at the end of the recession, just coming out of that span from 2008 to 2012. So it was January of 2012 and got the layoff notice and within 2 weeks actually had a consulting gig. So it wasn’t the route I was planning to take, but a friend nudged me towards trying it out.
02:11 – 02:19
Kris Jennings: And honestly that set me on the path to where I am today, which is 12 years later, having done some amazing projects with some amazing teams.
02:20 – 02:27
Rochelle Moulton: I love that turning lemons into lemonade. So how long did it take you to earn your first hundred thousand? Do you remember?
02:28 – 02:44
Kris Jennings: It was that first year. So I am 1 of those unusual people that my skill set is highly in demand and I have never had a break. So for 12 years, it’s been go, go, go. And that’s been financially rewarding.
02:44 – 03:06
Rochelle Moulton: Yeah. I’m hearing an undercurrent in there, which we’ll get to. So you know I have to ask you more about your tiny, tiny list. I mean, it feels like there are lots of people in our space shouting that building a giant list is the way to go. But we know when you’re in a high-end B2B consulting space, the metrics tend to look different. So, like, who’s on your list?
03:06 – 03:37
Kris Jennings: I mean, how tiny is tiny? Tiny is under 100 people. I love that. Yeah, really, right? So stop and think about that. And I’ve been writing it for a year. So I’ve been diligently writing for about a year. So I was 11 years into my entrepreneurial journey before I really kind of did any kind of what I would say outreach or any kind of marketing. Literally, my business has been 100% referral based. So I’ve always gone from, you know, 1, if you will, friend to another, people who are behind the scenes saying, okay, we have the,
03:37 – 04:12
Kris Jennings: we’re doing the same thing you guys did. Can you please recommend somebody? And that’s how I’ve, I’ve really pieced together a magical career over the last 12 years as a solopreneur. So I started writing the newsletter every week because I’m a writer at heart. My background and my degree is in journalism and I love telling stories and I have ghostwritten for executives and it’s still a big part of what I do in my work in change. But it was really about me and writing for me. And so the newsletter has become this thing of like, I
04:12 – 04:47
Kris Jennings: just really share it within the close circle of people who’ve worked with me and family and friends who are, who know I’m very passionate about change and it is a very safe space for me and actually all of us on the list to collaborate. So it’s not the traditional email newsletter. It’s the, hey, we’re going to try and experiment this month. We’re going to do some change experiments. I do whatever I want because I know that the people on the list are reading it. And I just looked at the open rate and prep for this. So
04:47 – 04:52
Kris Jennings: my open rate is hovers between 70 and 80%. This week it was 82%.
04:52 – 05:09
Rochelle Moulton: So anybody listening to that just had pangs of jealousy at that open rate. That’s unusually high. But I also think the way you described it is really interesting. It feels like a collaborative space versus a one-way speaking space. Yeah. I mean, I think 1
05:09 – 05:43
Kris Jennings: of the things that kind of who I am is like, let me create something and play with it and see what happens. So with the list, it’s like, I think the mainstream thinking on it is build your list, build your list, because then you’re gonna sell something to everybody who’s on your list. Mine’s the opposite. I’ve already sold, as you said, I’ve already sold a million dollars worth of services to the people on that list. So to me, it’s not about selling something, it’s about reaffirming the relationship that I have with those past clients, because they’re
05:43 – 06:09
Kris Jennings: going to be the ones that are going to refer me to other business. But just more so from this like, yeah, it doesn’t have to be about monetizing the list. It can actually be the reverse, right? I’ve already done that. And now here’s this place where we get to cultivate and strengthen the relationship that we’ve built through doing hard projects together. Well, and I like the spirit of generosity that kind of weaves through the
06:09 – 06:27
Rochelle Moulton: way you describe that, right? Like, I’ve helped you, you’ve helped me with the financial exchange, and let’s continue to be able to grow together. You know, something that you said, and I was thinking about it, conversation we had 1 time about your book. So did you start writing for the list at the same time you started writing
06:27 – 07:01
Kris Jennings: your book? Like, did 1 make you do the other? Or how were they connected, or if at all? I started doing the newsletter first and it was probably 6 months in that I formally like started the book manuscript. There’s definitely overlap and I think anybody who hasn’t done a lot of, you know, marketing for themselves and they’re in their solopreneur business, it’s like, you know, a newsletter is a great place to get your thoughts on paper and say practice or have some content for something that you might do later, such as a book. So for me,
07:01 – 07:20
Kris Jennings: it’s been also a way to get feedback, right? So I know the points that I’ve made in the newsletter and I know those content areas where it’s like, wow, I had great feedback, you know, that prompted 2 or 3 comments, you know, back. And that’s allowed me to kind of like, hey, I’m going to go deeper on that content in the book.
07:21 – 07:35
Rochelle Moulton: I love this. It’s just counterintuitive. So what do you tell yourself when you get advice or you read advice from, you know, experts to do some kind of marketing gymnastics to grow your lists? Like what goes through your head?
07:35 – 08:07
Kris Jennings: I mean, 1 thing I’ve learned as a solopreneur is like, it’s really hard not to do comparisonitis. It’s really hard to say follow people and think, oh, I wanna learn from them, right? I wanna mimic what they’re doing. But it is actually a moment of like, I’m going to learn what they’re doing, and then I’m going to apply it to myself. I’m going to decide whether or not it works for me. Does this feel like it’s right for who I am, my voice, my business, where I’m at and how I wanna grow my business, the types
08:07 – 08:38
Kris Jennings: of work I wanna do, who I wanna call in? There’s a lot of shoulds out there in marketing and I definitely feel like you’ve gotta really have some blinders on in terms of learning, but then actually applying it to yourself and being willing to say, you know what? I like that idea, but it doesn’t work quite right for me. And the only way to do that is to play. So I’ve given myself a lot of permission to fail, to try things and to not expect any wild success, but just to see what am I going to
08:38 – 08:39
Kris Jennings: learn from it.
08:39 – 09:10
Rochelle Moulton: I think we’ve all interacted with people who are doing whatever their latest guru has advised them to do. And, okay, this time I’m going to do this and it doesn’t work, or this time I’m going to do that and it doesn’t work. Not necessarily because it was a bad tactic, but because it didn’t apply, or the person didn’t take the time to figure out how to do what you said, which is adjust it for where you’re going, for your style. And I think we can push ourselves out of our comfort zones. I think that’s a good
09:10 – 09:46
Rochelle Moulton: thing. But we also want to take a decent bet, right? Something that we think is scary, but feels like something we would want. Like the outcome is something we would want and then we’ll try it. But yeah, it is, it’s a process. So I’m just curious, do you see or feel a downside with a small list? I mean, just as an example, it would be challenging to say, pivot from these huge consulting projects to something more retail, like $5, 000 workshops. So do you ever think about the size of the list and where you want to
09:46 – 09:47
Rochelle Moulton: take that in the future?
09:47 – 10:22
Kris Jennings: In the last couple of years, I think things have changed. I think the consumers, and I say consumers, meaning we’re all consumers, right, of other people’s content and purchasers of products, et cetera, I think we’re more sophisticated and we’re perhaps a little more cynical about the stuff that we get, including from email lists. So there’s a variety of ways that we think about purchases, and that means anything from people seeing me on LinkedIn, people hearing me on this podcast, people picking up my book, people seeing it on Amazon, people getting a referral from it, somebody giving
10:22 – 10:50
Kris Jennings: my book to someone else. So there’s a variety of ways that I think marketing can work. And I don’t necessarily think that the lists as they once were used to be the end all be all. I think there’s so much fragmentation and just in terms of marketing and what’s being thrown at any of us at any given time, that it’s like you can’t rely on just 1. You’ve got to really think about the whole system and how you’re getting your message out to your audience.
10:50 – 11:20
Rochelle Moulton: Yeah, well plus I also think your book, which we haven’t talked about, is the kind of book where you don’t have to sell a gazillion copies. You have the kind of book just like your list where you could sell 10 copies if they were to the right people, right? And I’m assuming your book is going to be pretty highly focused and targeted to your ideal audience. And so I just love the conventional wisdom would say, I’m going to sell a thousand copies in the first 2 days, and I’ve got to get to 10, 000 copies. And
11:20 – 11:34
Rochelle Moulton: when you have a business model like yours, that’s not the metric that matters. I mean, it feels good. It would be nice to be on the New York Times bestseller list, but it isn’t necessary to be able to serve the purpose that you wrote the book for.
11:35 – 12:09
Kris Jennings: Yeah, I think that’s very, that’s very astute in terms of like, why am I writing the book? And honestly, it was quite challenging in terms of working with the editor team that I did, because it was not really something they’d really ever considered, right? That I would have a very small audience, a very niche audience from my book. And that even how I would get it into the hands of the people who would use it would be extremely targeted in thinking about the intermediaries that are likely to be the repeat, if you will, distributors of my
12:09 – 12:34
Kris Jennings: books. So in my world, that looks like project managers, that looks like PMO offices, project management offices, sorry for the lingo, the jargon, or system implementers, right? Those people who are regularly doing large-scale projects and might not have a skillset like mine within a given project or within a given client team. So I’ve really strategically thought about how am I
12:34 – 13:08
Rochelle Moulton: going to partner with those folks to make sure that they have my book and that it becomes this business card that they’re handing out on my behalf for at least several more years, at least until I write the next 1. Well, you bring up a great point, and I’ve seen this with some clients where their book was so targeted to a niche, and literally they could repay all of the time and money that they spent on their book with 1 single client, right, that came from that book. And a lot of editors, like they don’t get
13:08 – 13:29
Rochelle Moulton: that. And in fact, they can try to edit your book for a larger market. And they just like, they can’t help themselves because that’s what they’re used to. That’s what everybody wants is to have a bigger market. So thank you for sharing that. It’s something you really have to watch out for and it helps to find an editor who totally gets it. But sometimes it takes a round or 2. Yeah, and
13:29 – 13:36
Kris Jennings: it’s definitely 1 of the reasons I self-published to be able to have that ultimate control over that creativity. Yeah.
13:36 – 13:55
Rochelle Moulton: So the theme I hear loud and clear from you, whenever we’ve chatted, is to forge your own path. So how do you measure your success? Are you using monthly, quarterly, annual metrics? What’s your process to assess your progress with your business in your life?
13:56 – 14:31
Kris Jennings: Oh that’s a great question. For me, if I had had answered that 12 years ago, it probably would be how do my financials look, right? And, you know, what do I have in the queue for the next quarter? And actually, most of my work goes much longer than that. So most of my projects are, you know, 12 to 18 months. So my time cycles, you know, are very, very, very long. And now I’m really thinking differently about what time of year is it? We’re coming up on summer in Minnesota. Right. And So for me, I think,
14:31 – 15:06
Kris Jennings: wow, I want to make sure I have the least amount of stuff on my plate right now so that I can enjoy the short summer that we have here and I get to swim outside and I get to go to breakfast with my 22 year old, my youngest son who will be home from college for the summer. So for me, it’s much more measures of life satisfaction and just where does the business fit into my life within a year? And giving myself a lot more flexibility with, you know, and if you will, ups and downs from
15:06 – 15:08
Kris Jennings: a financial metrics perspective.
15:08 – 15:43
Rochelle Moulton: Yeah, and I think it gets easier to do that the more years you have under your belt with your business and with realizing, you know, that every business has ebbs and flows and not panicking during the ebbs because they happen. For sure. So before we switch topics, I want to address this thing that I think some listeners might be thinking here, like, oh, Chris has been doing this forever, so of course it’s all referrals and you and I know it is not that easy. I just want to make a point here. When you leave a corporate
15:43 – 16:08
Rochelle Moulton: job to go solo doing what you did before, you are, whether you were laid off or whether you choose to leave, you are walking away with an existing network of friends, colleagues, outside consultants that can be an incredibly rich source of help and referrals. So Chris, will you talk for a moment about how you keep in touch with your people, you know, beyond the list, just like in real and digital life?
16:08 – 16:46
Kris Jennings: I mean, I think 1 thing that has served me well, I mean, referrals are, you know, the referral part of my business and how that’s, you know, really been the mainstream, main way I’ve marketed myself, right, is past clients. That also just comes from doing good work and building strong relationships. So whether that is the people that are the direct client who are paying me and paying the invoices or the colleagues that I’ve worked alongside. So those are also referral sources, right? And actually I’m thinking of a couple of examples where it was like, it was
16:46 – 17:20
Kris Jennings: 2 or 3 steps removed. They weren’t the client themselves, but they saw the work that I did on a particular client. And I had fostered that relationship. And then when it came time for that person to need something, it was like, yep, I was, you know, they were the first person and only person that they called. So for me, that relationship mentality or approach, like that permeates my work. It’s what I do in terms of the people side of technology. I really do nurture and foster relationships. And there are people who are in my network from
17:21 – 17:54
Kris Jennings: 15, 20 years ago. In fact, my second boss is on my email list. And she’s since retired. She’s been retired actually about 10 years. I don’t think I’m revealing too much. But she’s 1 of those people that has stayed in my life, the kind of person that it’s like, oh, we get together a couple of times in the summer and go on a walk around the lake. That’s the kind of relationships that I have with every person in my work world, right? I’ve just, I’ve really built strong friendships, strong relationships, and that comes through, I think,
17:54 – 18:25
Kris Jennings: me and just who I am from a human being perspective of the list that I’m on. I know what it’s like to be on the other side of that sender list and I want to respond back and say like, hey, here’s what I learned. Hey, I love this. Oh, that’s so cool. Have you thought about that? And so for me, that relationship, part of who I am comes through in like everything and encouraging other people who are taking risks or doing something that they’re not sure is going to succeed. If you think about it, that’s exactly
18:25 – 18:30
Kris Jennings: how you and I connected is because you started commenting on stuff. And so
18:30 – 18:45
Rochelle Moulton: we could have these little private conversations about it. And when you’re providing content, ideas for people, we like nothing better than if somebody engages in 1 and we can go a little bit deeper. And that is how we build relationships.
18:45 – 19:16
Kris Jennings: So I love that. Yeah, And social media, that’s as easy as just, I mean, it’s not just liking a comment, but it’s, you know, it’s a, it’s a DM or it’s a very specific comment on somebody’s post. So I’m working on getting a little bit better at that. I would say I’m not great at it. At any given moment, I don’t know where my phone is, to be honest. So I’m working harder to try to engage more frequently with other people’s content on social media, even as much as I try to post once a week for
19:16 – 19:25
Kris Jennings: myself. It’s more so of like, I’m learning a lot from other people and I want to make sure they know. I appreciate it. I appreciate when people share their expertise.
19:26 – 20:03
Rochelle Moulton: So there was 1 other thing that you said that made me think of that you changed a million people, like you helped a million people to take a change. And the thing is people do see that. And I think we forget sometimes, or sometimes we overweight the importance of the impact of the work that we’ve done, but sometimes we undervalue it, where a million people have changed in some ways. Some of those people are gonna notice and they’re gonna remember and they’re gonna comment about it. And that becomes sort of its own communication slash referral source.
20:03 – 20:20
Rochelle Moulton: So, I mean, let’s not forget that the quality of the work we do and the impact that we make is part of the story that we have to tell. I don’t want to call it brand because I feel like that makes it sound trite. I think it’s deeper than that when we’re soloists, but it is part of what we do out in the world.
20:20 – 20:44
Kris Jennings: We gauge people by their behaviors, right? And so if that means showing up, commenting, sharing, giving, like all of those things are ways in which we’re establishing whether or not someone’s trustworthy. So I feel like there are many things that you can do to build your brand in terms of showing that you’re trustworthy and generous through the behaviors that you demonstrate.
20:44 – 21:04
Rochelle Moulton: Yes. So I really wanna talk risk with you. And not only because you teach others how to take small risks to change But because it feels like risk taking has been an important part of how you run and make decisions in your business So what’s your philosophy about risk? So 1
21:04 – 21:45
Kris Jennings: of the things that when I first started out, I would say, you know, the bigger, the bolder, the badder, the harder, if somebody called something impossible, I was in, right? Like that was the thing that it was like, oh, you’re an completely unrealistic deadline or navigating the personalities of, you know, CEOs from 3 different large organizations. Oh, like technology that’s never been done before. Whatever it was, like if it was like the harder or the more impossible it looked, the more likely I was to engage in it, the more likely I was to say, yep, I’m
21:45 – 22:17
Kris Jennings: in. And for me, that’s as much about risk in terms of like personal risk on the business side as it is about this project might not succeed. This project, I might have to help this team learn to understand how are we going to renegotiate what we agreed to or what we thought was possible when we got partway through it and it’s not? We learned that we can’t do it in the time when that we have or that we need a lot more money. All of those things to me are just part of what being on a
22:17 – 22:58
Kris Jennings: project implementation team, what that looks like in terms of managing risk and having the discipline to say, here are the parameters under which we’re going to build a discipline around managing that risk. So on a personal note, you know, I think I would probably talk to my past self with a little softer heart today than I did when I was taking those big projects on. I definitely, you know, as I’ve matured in both my years, but also just my philosophy of life. I mean, now I really don’t think necessarily about, is this a super high risk,
22:58 – 23:35
Kris Jennings: high reward project, and therefore I’m going to take it on? Or is it more so of where do I feel? How do I feel? And your audience isn’t seeing me tap my heart, but I’m tapping my heart, right? Of like, how does this energetically feel for me? What is going to be the reward energetically for me to be doing this work? Is it really mine to do? And so I think that’s a different way of like, it’s almost like I’ve become less risk oriented or I don’t know if that’s risk averse, but certainly from like what
23:35 – 23:52
Kris Jennings: I’m willing to take on, I take on fewer things and there are a lot more parameters that are more about my life and just where do I feel like it fits in with my strengths and how I can contribute to whatever the client’s big ambitious stream is. I don’t know if
23:52 – 24:24
Rochelle Moulton: I actually answered your question. I’m fascinated the way you connected risk with how you feel in your heart. And I totally get it. I bet our listeners will too. I mean, does it matter? Do we have to label that risk? I don’t know. But it sounds to me like you’ve gone through this journey of saying, give me the baddest thing there is, and I’m going to make it happen to, you know what? I know what I can do. I know what I’m really good at. I know the results that I can create in collaboration with my
24:24 – 24:37
Rochelle Moulton: clients. And so I’m gonna focus my efforts on the best opportunities. I mean, I actually think that’s an amazing way to think about risk or the evolution of taking risks in your business.
24:38 – 25:11
Kris Jennings: I think about things from a beingness and a doingness perspective. And so it’s that balancing of like early in 2012, you know, there would have been, it would have been about do, do, do, do, lots of, and I know productivity is a topic near and dear to your heart. It’s like, it would have been about how much can I produce in the least amount of time? And now I realize that I can produce a lot more in less time if I allow beingness in my world right if I allow myself to have the space and the
25:11 – 25:51
Kris Jennings: time to recuperate to reenergize and all the not just self the usual self-care stuff I mean, I’m an avid swimmer and I swim every day or not, almost every day in the summer, but I swim several times a week and I walk and I do my creative work. I write every day. I have a lot of passion around art itself, in producing and making art. And that for me, like those creative outlets and creative rejuvenation, health rejuvenation, physical being, mental rejuvenation, like all of these aspects of the ways in which I allow myself a little more
25:51 – 25:56
Kris Jennings: space to be, which then really I think gives me the ability to put more into
25:56 – 26:31
Rochelle Moulton: the doing side when I need to do something that’s high intense, high risk, high reward. It’s alchemy almost, you know, when you say, you know, once you figure this out that you can actually do more in less time. And I think until you’ve experienced it for yourself, we never believe it, But then you do and you’re like, oh, I get it now. So I think, you know, just sidebar, that’s our job as soloists is to find out how to do that because then we can make plenty of money doing the things that are in our genius
26:31 – 26:45
Rochelle Moulton: zone and have time to do the things that feed us like your artistic endeavors and the physical things like swimming, whatever, walking, all of those things. So do you think we take enough risks in our lives and our businesses generally?
26:46 – 26:57
Kris Jennings: I mean, I can only speak for myself. You know, I think I’ve taken a lot of risks and yet there’s been a lot of puck luck. And puck luck is a hockey term. So I’m also a hockey mom.
26:57 – 26:59
Rochelle Moulton: So oh, puck luck. Got it.
26:59 – 27:34
Kris Jennings: Like a hockey puck. It’s like just, you know, the puck landed in the right spot, you know, the ball took the right bounce. So that’s another way of saying it, right? I just, sometimes I think it’s less about, are you trying to force it? And more so of like, what happens or where does the universe like provide feedback that you’re on the right path with the synchronicities that show up with the people who start asking you questions or wanting to collaborate. I feel more in alignment with the idea that synchronicities are things to pay attention to
27:34 – 27:40
Kris Jennings: than say forcing something or forcing a risk, you know, forcing, you know, something through taking a bigger
27:40 – 28:07
Rochelle Moulton: risk. Yeah, I started my first business based on a synchronicity. Very simple 1. So yeah, sometimes you make big leaps that way. But I want to thank you for introducing me to a new term, puck luck. I did not know that. And it’s going into my little dictionary of cool words. So Chris, if you could go back to who you were when you first started your business, what’s the 1 thing you’d advise her
28:07 – 28:50
Kris Jennings: to do? Well, I think in a lot of ways we’ve already touched on it, which is 1 piece of advice that really stuck with me from a CIO I worked with was get comfortable being uncomfortable. And that mindset took me in my early years of my business into what I’ve described just in terms of pushing high risk, high output, kind of a focus on doing, and that has definitely evolved. I no longer really have that philosophy of pushing myself to a point where I’m always uncomfortable. Sometimes being comfortable is really the the measure to be looking
28:50 – 29:11
Kris Jennings: for in the sense of like if I’m comfortable it means I’m as you say it I’m probably in my genius zone right? Things are flowing and easy and synchronicity is happening and so those things are like that is probably if not a 180 a pretty darn close to it from where I was 12 years ago.
29:12 – 29:46
Rochelle Moulton: I do love that. And it just sort of ties into that hustle model. Like it’s the never being satisfied. I always have to be uncomfortable. And you know, a lot of change can be uncomfortable, but yeah, once you hit your genius zone, it’s all about the comfort and the working on things that inspire you and challenge you and yeah, yeah, preaching to the choir. So Chris, we’ll be putting all sorts of links to you and your content in the show notes. But where’s the best place for people to learn more about you? Obviously not trying to
29:46 – 29:47
Kris Jennings: get on my email list, right?
29:49 – 29:51
Rochelle Moulton: Hey, everybody’s going to want to be on it now.
29:51 – 30:07
Kris Jennings: It is a rare bird. Yes. LinkedIn, definitely. And I would actually encourage people to reach out, not just connect with me with a message and start a conversation because I think you’ll be surprised that, you know, I’d much rather have a conversation than just a random follow.
30:08 – 30:29
Rochelle Moulton: I think they could tell that from today. So, Chris, thank you so much. I just really appreciate your ideas about this and sharing your story about your journey. And I love how you think about risk. I think it’s unique and interesting and I’ll bet some people have some things to say about it. It’ll be exciting.
30:30 – 30:35
Kris Jennings: Thanks, Rochelle. I’ve loved her conversation today. I love listening to your podcast and I love
30:35 – 30:46
Rochelle Moulton: our exchanges. So always wonderful to learn alongside you. Well, we’ll keep doing it. Okay, so that’s it for this episode. I hope you’ll join us next time for the soloist life. Bye bye!
