Your services and products haven’t been clicking with potential clients + buyers—selling feels like a long, slow slog.
You struggle to articulate exactly how you’re valuably different from everyone else in your space.
Your revenue is inconsistent and your sales pipeline makes you cringe.
You get pushback on your pricing and find yourself caving when clients ask for a better deal.
Sales calls are challenging because you feel the pressure to close, even when you’re not sure the prospect is a good fit.
These are all signs that your positioning is soggy.
What you want instead? Positioning that is crisp, compelling and like catnip to your ideal audience.
Because once you’re clear on EXACTLY how you, your services and products are different (and highly valuable to the right audience):
You know exactly how to talk to your ideal clients + buyers.
Your revenue gains consistent traction as your messaging gets crisper.
You can raise prices as the value you deliver to your niche keeps climbing.
Sales calls become energizing as you hyper-focus on your target clients + buyers.
HERE’S HOW IT WORKS. I WILL:
Start with a deep dive on you, your business and your market so I can deeply understand your current space and where you want to go. Then, after focused market research, I will identify a first-cut “white space” niche—one that profitably taps into your unique genius.
Draft a Positioning Brief to frame your expertise into market positioning. It will include the revolution you’re leading, your ideal clients + buyers, your niche, your point of view, services/products, key messages (think sound bites) and your sales pitch.
Meet with you to discuss, review and finalize this proposed new positioning, which typically takes 1-2 (virtual) meetings and some slack interaction.
Finalize your Positioning Brief with a series of recommended next steps to incorporate your new messaging across your platforms and into your sales conversations.
Communicate between calls via a private slack channel.
What’s it like to work with me? Clients speak...
I had the opportunity to work with Rochelle to create the positioning and messaging of a new business I was creating. First, and I can’t say this enthusiastically enough, she is great to work with! She listens, engages, gives feedback (and not just fluffy “great idea” sort of responses). She was able to take my ideas, thoughts and vision and capture them in a way that delivered exactly what I wanted to say- except way better than I could myself. She understood my audience and helped me to better reach them.
Doug Johnson—Founder, President Valor Partners
Rochelle was able to quickly understand our business and our positioning, and provided a much needed outside perspective and objective evaluation. In addition to helping us refine our positioning and messaging strategy, she developed a clear and detailed action plan to bring our agency’s mission to life.
Matt Day—CEO Silverfox Social Media
I connected with Rochelle at exactly the right moment. A moment where I was struggling to fully shape the new business proposition that I was developing. I was clear on the “who” but I needed help in developing the "how" and the "what". If, like me, you are a solo entrepreneur who is grappling with how to grow your business in a way that fits with who you are and where you want to go, then Rochelle is your person.
Alex Reid—Digital Product Development Consultant
There really aren’t enough superlatives to describe what it is like to work with Rochelle. She is creative, thoughtful, respectful of process and outcomes driven. Rochelle is a combination coach, mentor and creative spirit. She is a key member of my team.
Michael Kay—Financial Life Planner, Author, Speaker
When I chose to expand the Make It Rain® portion of my business, I hired Rochelle. She understood where I am coming from and could wrap her mind around what I do. She speaks in nouns and verbs and markets reality.
K.C. Victor—Rainmaker and Legal Headhunter
As a marketing/PR professional, I’ve come across a lot of ‘nothing in the box’ consultants and coaches, which is why I never invested in one. But I felt something was missing in the marketing and focus of my business, so I hired Rochelle. She had me pegged in two seconds, and was able to speak my language and give me advice based on my personality, business and goals. She really does GET IT, and she provides a level of attention that makes you feel that you’re her only client. In just one month, Rochelle completely changed my branding, focus and created a plan to increase my revenue. Having her guidance felt like a true business partner. She is worth every penny!
Ramona Russell—Marketing and Public Relations
Rochelle is an intuitive collaborator and a savvy, extraordinary business coach. I'm a long-time client, and a fan. Anyone who seeks to expand their business, find an audience for their writing, or build a successful platform as a subject matter expert, should seek her out. She’s the best there is.
Mark Bryan—Author, Creativity Consultant, Speaker
Rochelle has helped me tremendously in understanding myself, my skill sets, and my talents; and how I can monetize those factors into a self sustaining (and evolving) business model. I wholly recommend Rochelle’s approach, support and follow through—she has helped to make me the professional that I am today.
Stephen Masterson—Consultant
You can expect a 1-1 experience where the research, creative thinking, strategy and positioning are done for you. You’ll have the option to convert to a monthly coaching arrangement afterwards if you want a sounding board for a month or two as you roll out your new positioning.
Projects usually take 4-8 weeks from start to finish.
Your investment: $9,500 payable when we start work.
If you’re ready to step into the positioning that embraces your genius and accelerates your sales, reach out here and I’ll send you a link to my calendar to see if we’re a fit.