Consultants and advisors are used to building gravitas—showing their smarts to the right buyers. But posting a snazzy photo? Not so much…
Social media is changing how people meet and engage their advisors. If a client (or referral source) meets you on-line first, they will make a snap judgment from your photo.
The old headshot just doesn’t cut it anymore. The right photo is the one that gives the viewer an authentic preview of the real you. A few things to consider:
Stuffy is out. That highly posed studio shot where you look exceedingly awkward, and anxious to be anywhere else? Ditch that. You can look smart without looking stiff.
Lose the yearbook shot. You know the one. You haven’t looked like that in, oh, about ten years. Be sure you look relevant. And current.
Multiples don’t make you more captivating. Yes, your wife, husband, son, daughter, dog, cat are incredible but they don’t belong in your professional profile photo. Save those for your friends.
The bottom line is this. Spend the extra dough to get a great photographer who will work with you to bring out what’s real and fabulous about you. You won’t regret it.