Building A Business Around Your Genius

What if you could spend most—if not all—of the time in your business firmly in your genius zone, doing what only you do best?

If that sounds wildly impossible, all the more reason to join Jonathan and me as we explore how to build a continuous upward spiral of your genius:

The four zones of work and how to continue morphing toward your personal genius zone.

How to think about (and master) the upward spiral that is consistently spending more work time in your genius zone.

The clues that tell you it’s time to exit the trap of doing work where you’re merely competent or excellent.

Embracing the counterintuitive idea that you can do less—and do fewer things—to move ahead faster.

Understanding those things that are a drag on your energy vs. a source of fuel.


“One of the ways that we sabotage ourselves is we stay in our zone of competence or excellence. We actively push away opportunities to be in our genius zone. It’s almost like, who am I to have it this good?”—RM

“(The upward spiral) is aspirational. It’s not perfectionist. It’s like this iterative process, which to me is so much more real than this like magic bullet.”—JS

“You do nobody any favors by staying in your zone of excellence or your zone of competence.”—RM

“(Your genius) is way bigger than like a business model or something like that. It’s almost like a trait, like a superpower or something.”—JS

“Your genius zone is about how you contribute to the world by bringing it your best talents.”—RM

“The process of honing down…to the extent that I would call it my genius zone, is really just like looking at the stuff that drains me and not doing it anymore.”—JS

“Every day that you’re alive, you could get a little bit more into your genius zone.”—RM

“That feels weird: it’s like, wait, do less, do fewer things to get ahead. It’s counterintuitive.”—JS

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.