When Your Niche Turns Into A Rut

Niching—the art of narrowing your specialty, your audience and your message—is good. But what do you do if your niche turns into a rut?

While a rut can actually be a healthy thing in certain circumstances, chances are if you’re in one, it’s frustrating.

Listen in as Jonathan and I describe how to escape: what to do when you’re feeling stuck, whether (and how) to narrow your niche, looking beyond the edges of your rut and experimenting with new tactics.