Conventional advice from pundits says never serve “whales” in your consulting business. But what if they’re wrong? (Hint: they are.) A whale model CAN work in the right circumstances, provided it’s a fit with how you like to work and you design and price them correctly. Here’s my advice on whether (and how) to add whale clients to your service mix

Have you noticed that expertise podcasts—even from “celebrities”—tend to have an arc? They grow, they evolve, they might even shrink or pause for awhile and at some point they end. When Sales for Nerds host Reuben Swartz put his highly rated 100-episode podcast on hiatus with an intriguing announcement, I invited him to the show to talk about

When you’re building a Soloist expertise business, it’s pretty common to plateau around $200K or so in revenue. Typically at that point, you’ve found your groove and can reliably hit that number—but if you want to scale beyond that, conventional wisdom screams that it’s time to hire employees. Uh, no. You’ve got plenty of faster, easier and safer choices when you want to scale

Maybe you’ve toyed with building a paid community as part of your business model. Or you gave it a shot and later shelved it because you just couldn’t make it work. Start-up Parent Founder Sarah K. Peck goes deep on how she built three paid communities

Are you feeling whipsawed or demoralized by the U.S. headlines lately? You’re not the only one . And yet after you take a moment to confirm your values, you’ll realize that now is exactly the time to flex your power

As we close out 2024 (and Season 3 of The Soloist Life), it feels like the right time to revisit how we can best bring our light to the people we most want to serve