When Your Business “Problem” Is Actually A Next Chapter Challenge
- June 16, 2026
- Posted by: Rochelle
- Category: Re*shift, Running Your Business
Every expertise business—heck every business—has seasons.
Seasons where you leap forward, seasons where you’re steady on and seasons where change is percolating (talking about you, AI 😉).
The trick is to separate garden variety business problems (sales, managing pipeline, pricing, authority building) from the next chapter challenges. Because they often have very different solutions with dramatically different timelines.
Here are a few clues that you might be dealing with a next chapter challenge:
AI (or any other sweeping change outside your control) has had a measurable impact on your business. You know change is required and yet you can’t seem to get excited about regrouping.
You’ve tried some solutions to Problem X—some even worked!—but you’re just not satisfied with your work the way you used to be.
Your experiments have left you anxious, on edge and wondering where the fun (or the revenue) went.
You’re feeling isolated even though you know you’re not the only one going through this.
Sound familiar?
They are all symptoms of something larger at play than just tweaking your business or revenue model. They are signs that maybe—just maybe—it’s time for a new season, your next chapter.
There isn’t a hard and fast rulebook for this—not really. Everyone experiences the call to change on their own schedule and has a unique set of constraints on how they can/want to move forward.
I see this over and over again in my 1-1 mentoring work, which makes me believe that it just might be time to put some of you together.
Because even having sophisticated AI tools at hand is no substitute for interacting with real people like you charting new territory.
So here’s my question: would you say yes to becoming part of a carefully curated, highly engaged small peer group exploring your next chapter?
I’m thinking a three-month trial starting in September with say 5-10 expertise entrepreneurs—just enough time to see some traction, without a long commitment (plus the option to keep going). Pricing depends on your feedback 😉.
What do you think—does this ring a “sign me up now, let’s start tomorrow” bell for you? I will only offer this if the right people are intrigued enough to move forward.
Just ping me with a simple “count me in” or your thoughts/questions and I’ll get right back to you…





