When To Take A Risk And When To Stay In Your Comfort Zone

It’s a popular notion in certain circles that you should always be pushing at—or blowing out—the edges of your comfort zone.

But taking risks just to take risks isn’t the point.

There’s a time and place for staying in your comfort zone: routine tasks when you’re busy breaking ground elsewhere, relying on team members you’ve worked with before who don’t surprise you (in a bad way).

There is comfort in letting the things that run well, just keep running well.

But sometimes, you’ve got a big transformation brewing. You’re viscerally ready to shake up the status quo.

Like re-positioning your business, breaking into a new platform, focusing on a new niche.

Just know this: IYADWYADYAGWYAG.

If you always do what you’ve always done, you’ll always get what you’ve always gotten.

Don’t shy away from taking the right leaps—but when you do, surround yourself with the right team to hold up the net.