Trusted Authority

  • Category: Audience BuildingSellingWebsites

Last week, Jonathan and I interviewed trust maven Charles Green to better understand the links between building trust and building authority.

After a week of soaking on Charlie’s wisdom, we wanted to talk still more about trust and becoming a trusted authority.

Listen in as we dive into his equation for determining trustworthiness, seeing your credibility through the eyes of your ideal client, making yourself vulnerable and how to build intimacy.


“The easy box to draw is what the world sees as credibility.” –RM

“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS

“In a service business there’s a whole lot of collaboration with your clients.” –JS

“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM