Is It Time To Start Pitching Media?

Is It Time To Start Pitching Media

How do you know when it’s time to start pitching media? It may well be before you think you’re ready…

Which is why Jonathan and I wanted to talk not only about the signs you’re ready, but how to get started from where you are right now.

The signs you’re ready to start pitching to media.

Identifying the right media for you today—bloggers and podcasters, niche media and name brand digital and print outlets.

How to think of and treat journalists to capture their attention and get your message heard.

The role of media attention in building your authority and your business (hint: it is often NOT a straight line).

Deciding which success criteria matter most and how to use them to guide your decisions and attention.

Quotables

“One sign that you know you’ve got something is where you have a hook to a really hot story. There are times—and 2020 is one of them—where there are only two or three really hot stories.”—RM

“You need to be measuring something—even if it’s intangible…know WHY you’re doing it (pitching media) or you’ll feel like you’re shouting into the void.”—JS

“When it comes to authority…we want our name associated with our ideas, and that means media.”—RM

“The “trick” is to look at media as a potential long-term relationship and you just start helping—you develop a posture of service.”—JS

“Sometimes you have a favorite publication and you realize they don’t cover your topic at all or they do it in a way you think is insufficient. Pitch them!” —RM

“If my strategy is to get a monthly column in a big publication then I’ll pick different outlets to reach out to than if my success metric was to increase the number of my email subscribers.”—JS

SUBSCRIBE
SUBSCRIBE TO THE BUSINESS OF AUTHORITY

Recent Episodes:

April 22, 2024

It’s A Wrap!

We have a BIG announcement wrapped in a short episode of The Business of Authority. If you’re a fan, you’ll definitely want to tune in. We talk about where we’re taking the show and how your feedback will impact our next steps.

LISTEN NOW
April 15, 2024

April Dunford – Obviously Awesome REPLAY

When I started reading April Dunford’s book, I couldn’t wait till we had her on the show. In Obviously Awesome, she simply yet powerfully explains the importance of positioning and how to do it. She’s no less fabulous on the show—she not only clarified what positioning is and why it’s important, but she also shared her own journey to her current positioning and niche (hint: it’s wildly successful).

LISTEN NOW
April 08, 2024

The Passion Economy with Adam Davidson REPLAY

You may have heard our guest Adam Davidson on NPR (he co-founded their Planet Money podcast), but his—well, passion—is what he calls “The Passion Economy”. He makes the case—including some mesmerizing stories—that we can create deeply impactful, financially successful businesses from our deepest talents and passions.

LISTEN NOW
April 01, 2024

In Defense of Repetition

How do you get better at anything? You practice. LeBron shoots free throws—Gaga sings scales. Consulting and advisory is no different. Upping your game requires embracing repetition— continually practicing all the elements of your craft and the business skills you need to flourish

LISTEN NOW
March 25, 2024

Genius Zone vs. Productivity

When Louis Grenier of Everyone Hates Marketers called out working in your genius zone as a recipe for burn-out, well, Jonathan and I had to push back. We argue that working in your genius zone is not about being “hyper-ultra-mega productive”, but about working in flow state

LISTEN NOW
March 18, 2024

The Pros And Cons Of An Application Process

Have you considered adding an application process for your service(s), but weren’t sure whether it would help or hurt? Jonathan and I have both used applications for different programs and purposes and we dive into how to make them work for you

LISTEN NOW