Well Done Over Well Said

“Well done is better than well said.” – Benjamin Franklin “

When it comes to building authority, “well said” is important.

Well said wins you attention, assignments and awards. Well said compels the right people to want more. Well said is a critical skill.

But well said is only the beginning—it’s the “well done” that truly matters.

Well done is the hard work: preparation, focus and execution. Well done produces change that sticks for your clients and buyers. Well done builds your reputation and makes your career.

The sheer number of media outlets (and lots of noisy competitors) encourages us to keep saying more.

Resist.

Let’s focus instead on saying less (but very well) and doing more.

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