The Tyranny Of Metrics

We know that using metrics to track your progress and success is a good idea—but sometimes they can mess with your head. This week, Jonathan and I tackle how to use metrics without becoming enslaved by them:

When nurturing what you already have is more important than trying to reach a specific metric.

How setting extreme goals can work provided they operate as motivation vs. a source of disappointment.

The difference between progress metrics and success metrics—and how to use them to understand the trends in your business.

Using social media metrics in meaningful ways.

The relationship between business maturity and metrics.

How the interrelationship of your services and products can impact how you measure both tangibles and intangibles.​

Give the episode a listen here.