The Fine Art Of Persistence In Building Your Authority

The marketplace you serve will not anoint you as an authority overnight.

You have to be persistent—persevering tenaciously—to build your authority and become recognized as a key voice in your niche.

The act of sticking to your thoughtfully developed strategy, consistently sharing content aligned with your point of view with your ideal audience and developing relationships within your field can not be underestimated.

Persistence is often the difference between those at the top of the authority ladder and those stuck on a lower rung.

Just because you know this doesn’t mean it’s not tempting at times to dial it back. To not risk rejection by asking that luminary to guest on your podcast. Or to avoid going on camera because you’ve decided your face is made for audio.

But here’s the thing.

There is another definition of persistence that you might trot out next time you’re flagging: “the continuance of an effect after its cause is removed”.

That is exactly what happens once you hit the tipping point with building your authority.

It means that you’ve built such momentum that even if you suddenly stop one of the engines driving your business, you’ll still keep moving forward.

Persistence is a very fine art. Master it within your niche and you’ll literally become unstoppable.