Seth Godin: The Generosity of Authority

Excuse me if I gush like a fangirl, but both Jonathan and I have been counting the days until marketing guru Seth Godin’s appearance on the show to mark our 100^th episode.

He did NOT disappoint.

Seth waxes eloquently on the meaning of authority and even shares some insights into how he looks at his own business model. But he also generously dives into a host of topics near and dear to the solo consultant’s heart: imposter syndrome, your comfort zone vs. your safety zone, the search for better clients and how to think about books and podcasts as vehicles to spread your ideas.

Give it a listen here—I dare you not to walk away with a new, actionable idea for your business.