Authority Means Staying Ahead Of Your Pack

A boutique firm owner in the tech space was frustrated with how his sales were flattening out (and not from COVID—this was a trend he’d been watching for a year).

A deeper dive started to pinpoint the problem: he’d moved from being the leading innovator in the space to being surrounded with other firms executing much like he was.

What happens when more options come into your market? They drive prices down and you need to work harder to differentiate your offerings from the new kids on the block.

Sales plateau.

The solution: remember that building authority isn’t just the marketing of compelling content to your ideal audience.

It’s also ensuring that your message stays ahead of your clients’ other options AND gets continually baked into your service and product offerings.

That’s the work of authority and the building of an authority business.

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