Why Become An Authority

Yes, we’re 91 episodes in on our podcast, but a listener reminded us that we’ve never actually made the case for why you might want to become an authority.

We were up to the challenge.

Give this episode a listen to hear Jonathan and me wax poetic on the benefits of authority including the power to influence, shorter (and more profitable) sales cycles and building a business model that suits how you think and work—we even tackle the difference between an expert and a thought leader.