The “Secret” Benefit of Podcasting
After hearing fellow MYOB conference speaker Adrian McIntyre talk about podcasting for professional service firms, I figured it’s time for us to talk about the “secret” benefit of podcasting for soloists.
Jonathan and I deconstruct what makes podcasting such a valuable tool for those of us in the expertise space:
Inverting the podcasting pyramid to have a faster impact on your business (and waste less time promoting in social media).
When how many listeners you have really doesn’t matter as a success metric.
Why you might conduct some interviews in person (and how to leverage your attendance at industry conferences).
When podcast hosting is a relationship builder between you and your ideal potential clients and buyers.
How you’ll get the most benefit from podcasting (hint: clearly aligning your podcast with already proven positioning is an excellent start).
LINKS
Rochelle | Email List | Soloist Women | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
